Planning appeal decision
123 Bethnall Green Rd, London, E2 7DG
Planning appeal 3336164 at 123 Bethnall Green Rd, London, E2 7DG (London Borough of Tower Hamlets) was dismissed on 8 July 2024 by Inspector Long M, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on amenity, having regard to the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.
a temporary decorative scaffold shroud comprising a 1:1 image of the building façade with an inset advertising and information area measuring 10.5 x 6.3 metres
- Authority
- London Borough of Tower Hamlets
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Long M
- Postcode
- E2 7DG
Main issues, as the Inspector framed them
- The effect of the proposal on amenity, having regard to the Town and Country Planning (Control of Advertisements) (England) Regulations 2007
What decided it
The large size and prominent positioning of the advertising inset would cause significant harm to amenity and the character and appearance of the conservation area, which would not be outweighed by the modest amenity benefits of the decorative shroud or the appellant's financial arguments regarding building restoration.
What the Inspector cited
- Development plan policies
- Policy D.DH10Policy S.DH3Policy D.DH2Policy S.DH1
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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With an account
What an account adds to this decision


More decisions in London Borough of Tower Hamlets
The authority’s record since 2016 · every decision in 2024
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- Allowed10 July 20266003696Mile End Road, Outside No. 38, O'Leary Square, London, E1 3AR
- Dismissed4 June 20266003768Marsh Wall, Outside No. 197, London, E14 9SG
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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