BP Service Station, High Northgate, Darlington, DL1 1UW

the installation of internally illuminated 48-sheet 'D- Poster' (digital) advertisement

Authority: Darlington Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hughes L

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area, with particular regard to the preservation or enhancement of the Northgate Conservation Area

What decided it

The proposed advertisement would cause harm to the visual amenity and significance of the Northgate Conservation Area as a designated heritage asset through its substantial scale, stark appearance, illumination and incongruity with the historic character of the area.

Framework references: 16, 135

Plan policies cited: Policy ENV1, Policy DC4

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- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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