Land on south side of Small Heath Highway, Hay Mills, Birmingham, B10 0DQ

display of 2no. internally illuminated 48 sheet digital LED advertisement panels

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Cooper P

Main issues, as the Inspector framed them

The effect of the proposal on public safety as it relates to highway safety for road users

What decided it

The illuminated, changing digital advertisement panels would be unduly distracting to drivers at a critical point on the A45 where multiple competing visual demands already exist, presenting unacceptable risks to highway safety that cannot be adequately mitigated.

Framework references: 115

Plan policies cited: Policy PG3, Policy DM7, Policy DM14

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