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Dismissed10 September 20243338280

Land on South Side of Small Heath Highway, Hay Mills, Birmingham, B10 0DQ

Planning appeal 3338280 at Land on South Side of Small Heath Highway, Hay Mills, Birmingham, B10 0DQ (Birmingham City Council) was dismissed on 10 September 2024 by Inspector Cooper P, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on public safety as it relates to highway safety for road users.

display of 2no. internally illuminated 48 sheet digital LED advertisement panels

Authority
Birmingham City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Cooper P
Postcode
B10 0DQ

Main issues, as the Inspector framed them

  • The effect of the proposal on public safety as it relates to highway safety for road users

What decided it

The illuminated, changing digital advertisement panels would be unduly distracting to drivers at a critical point on the A45 where multiple competing visual demands already exist, presenting unacceptable risks to highway safety that cannot be adequately mitigated.

What the Inspector cited

Development plan policies
Policy PG3Policy DM7Policy DM14
National Planning Policy Framework
Paragraph 115

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.