33 Norwood Avenue, Heaton, Newcastle Upon Tyne, NE6 5RA

Install D48 Sheet Advertising display on gable end wall of 33 Norwood Avenue, Heaton

Authority: Newcastle Upon Tyne City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Teasdale N

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity

What decided it

The proposed digital LED advertisement would be visually obtrusive and materially out of keeping with the character of this predominantly residential suburban area, conflicting with policies requiring high quality and sustainable design.

Plan policies cited: Policy CS15 of the Planning for the Future Core Strategy and Urban Core Plan for Gateshead and Newcastle upon Tyne (2010-2030), 2015, Policy DM20 of the Newcastle Upon Tyne Development and Allocations Plan (2015-2030), 2020

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- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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