74 White Hart Lane, Tottenham, LONDON, N17 8HP

replacement of an existing 48-sheet advertisement display with an illuminated 48-sheet digital advertisement display

Authority: London Borough of Haringey
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Senior H

Main issues, as the Inspector framed them

The effect of the advertisement on the amenity of the area with particular regard to visual amenity

What decided it

The illuminated and intermittently changing nature of the proposed digital display would cause significant harm to the visual amenity of the area by becoming an intrusive and dominant feature in the streetscene, which outweighs any environmental or economic benefits.

Plan policies cited: Policy DM3 of the Haringey Development Management Development Plan Document (2017), Policy D8 of the London Plan (2021)

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