39 Brick Lane, London, E1 6PU

display of a static unilluminated shroud advertisement

Authority: London Borough of Tower Hamlets
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Gilbert J

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area, including the Fournier Street/Brick Lane Conservation Area and grade II listed buildings at 10 – 48 Fashion Street

What decided it

The proposed advertisement would be incongruously large, dominant and obtrusive within the corner location, causing harmful effects on the visual amenity of the conservation area and the setting of the grade II listed building, which outweighs any benefits from the temporary nature of the works or the quality of the proposed design.

Framework references: 141, 200, 201, 202, 203, 204, 205

Plan policies cited: Policy S.DH3, Policy D.DH10, Policy S.DH1, London Plan 2021 Policy HC1, London Plan 2021 Policy D3

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

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