Dean Clough Mills, Car Park South Of Bowling Mill, Crib Lane, HALIFAX, HX3 5AX

Installation of 1 x 48 sheet freestanding LED illuminated advertising display unit, mounted on a two-legged support structure, measuring 6.4m in width x 3.4m in height and comprising a pressed metal frame and sealed LED screen

Authority: Calderdale Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Martinson P

Main issues, as the Inspector framed them

the effect of the proposed advertisement on public safety
the effect of the proposed advertisement on the amenity of the area

What decided it

The proposed LED advertisement would be positioned in close proximity to and in the same eyeline as traffic signal heads at a busy roundabout, creating an unacceptable distraction to drivers and thereby adversely affecting public safety.

Plan policies cited: Policy BT1

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