Intercontinental London, The 02, 1 Waterview Drive, LONDON, SE10 0TW

Authority: Royal Borough of Greenwich
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Manley N

Main issues, as the Inspector framed them

The effect of the proposal on the amenity of the area

What decided it

The cumulative effect of multiple advertisements at varying heights and positions would create excessive signage that harmfully clutters the building's simple appearance and harms the amenity of the surrounding area.

Plan policies cited: Policy D3 of the London Plan (adopted 2021), Policy DH1 of the Royal Greenwich Local Plan (adopted 2014), Policy DH(f) of the Royal Greenwich Local Plan (adopted 2014)

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