Unit 526 Central Street, Birmingham, B5 4BN

the display of 1no. internally illuminated fascia sign

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: McGurk N

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity

What decided it

The proposed sign, comprising individually illuminated lettering on a muted background with letters smaller than neighbouring illuminated signs, would appear as an attractive commercial feature entirely in keeping with the busy retail and leisure character of the area and would conserve the setting of the Grade II* Listed Church of St Martin.

Plan policies cited: Policy DM7, Policy PG3

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