178 ALCESTER RD, MOSELEY, BIRMINGHAM, B13 8HJ

for a wall-mounted timber poster billboard (non- illuminated) measuring 6 x 3 metres (Standard 48 sheet size)

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Bennett T

Main issues, as the Inspector framed them

The effect of the advertisement on the visual amenity of the area with particular regard to the Moseley Conservation Area

What decided it

The advertisement's size and prominent position make it appear as an intrusive and discordant addition at odds with the historic character of the Moseley Conservation Area and the modest signage of surrounding buildings.

Plan policies cited: Policy TP12

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- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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