The Roundabout On The Junction Of Watling Street, Bean Lane And B225, Dartford, DA9 9SX

Display of 4 non-illuminated free-standing advertising boards

Authority: Ebbsfleet Development Corporation
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Kemmann-Lane T

Main issues, as the Inspector framed them

the effect of the proposed advertisements on amenity
their effect on risks to public safety

What decided it

The absence of demonstrable evidence that advertisements cause traffic collisions, supported by TfL guidance and academic research, combined with the finding that the boards would not harm the amenity of the out-of-town roundabout location.

Framework references: 141

Plan policies cited: Policy M1: Good Design for Dartford, Policy M16: Active Travel, Access and Parking

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