Land at Benwell Hill Cricket Club, West Street, NEWCASTLE UPON TYNE, NE15 7EU

the erection and display of a single freestanding 3 x 6 metre LED display unit

Authority: Newcastle Upon Tyne City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Jones H

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity

What decided it

The proposed advertisement would unacceptably harm visual amenity by introducing an incongruous, strident digital display into an area characterised by residential properties, open space and soft landscaping, conflicting with Policies DM20 and CS15 and paragraph 141 of the NPPF.

Framework references: 141

Plan policies cited: Policy DM20, Policy CS15

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