Planning appeal decision
Land at Benwell Hill Cricket Club, West Street, Newcastle Upon Tyne, NE15 7EU
Planning appeal 3348004 at Land at Benwell Hill Cricket Club, West Street, Newcastle Upon Tyne, NE15 7EU (Newcastle Upon Tyne City Council) was dismissed on 24 October 2024 by Inspector Jones H, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on visual amenity.
the erection and display of a single freestanding 3 x 6 metre LED display unit
- Authority
- Newcastle Upon Tyne City Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Jones H
- Postcode
- NE15 7EU
Main issues, as the Inspector framed them
- The effect of the proposed advertisement on visual amenity
What decided it
The proposed advertisement would unacceptably harm visual amenity by introducing an incongruous, strident digital display into an area characterised by residential properties, open space and soft landscaping, conflicting with Policies DM20 and CS15 and paragraph 141 of the NPPF.
What the Inspector cited
- Development plan policies
- Policy DM20Policy CS15
- National Planning Policy Framework
- Paragraph 141
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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