Planning appeal decision
Pavement Adjacent To Card Factory, Shaws Road, Altrincham, Trafford, WA14 1RH
Planning appeal 3348890 at Pavement Adjacent To Card Factory, Shaws Road, Altrincham, Trafford, WA14 1RH (Trafford Metropolitan Borough Council) was dismissed on 22 January 2025 by Inspector Major R, by written representations. The main issue, as the Inspector framed it: the effect of the proposal on the character, appearance and visual amenity of the area, including the Conservation Area and non-designated heritage assets.
installation of a modern, multifunction Hub unit featuring an integral advertisement display and defibrillator
- Appeal type
- advert · Advertisement Appeal
- Procedure
- Written Representations
- Development
- utilities-energy · Other minor developments
- Inspector
- Major R
- Postcode
- WA14 1RH
Main issues, as the Inspector framed them
- the effect of the proposal on the character, appearance and visual amenity of the area, including the Conservation Area and non-designated heritage assets
- the living conditions of nearby residents with particular regard to noise
What decided it
The visual harm to the character and appearance of the Conservation Area and non-designated heritage assets, which could not be outweighed by the moderate public benefits of improved digital infrastructure and the defibrillator provision.
What the Inspector cited
- Development plan policies
- JP-P1JP-P2R1W2L7.3Policy D
- National Planning Policy Framework
- Paragraph 119Paragraph 215
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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