Pavement outside Boots The Chemists Ltd, THE MALL SCHOOL ROAD , SALE, M33 7XZ

installation of a modern, multifunction Hub unit featuring an integral advertisement display and defibrillator

Authority: Trafford Metropolitan Borough Council
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Major R

Main issues, as the Inspector framed them

the effect of the proposal on the character, appearance and visual amenity of the area
the living conditions of nearby residents with particular regard to noise

What decided it

The proposal would harm the character, appearance and visual amenity of the area by introducing excessive digital advertising and street clutter, which conflicts with the development plan and outweighs the benefits of improved digital infrastructure and community facilities.

Framework references: 119

Plan policies cited: Policy JP-P1 of the Places for Everyone Joint Development Plan (2024), Policy L7.3 of the CS

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