Land Adjacent to 1 Uxbridge Street, Hednesford, Cannock, WS12 1DB

installation of a digital advertising screen (D-Poster)

Authority: Cannock Chase District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Morris T

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity

What decided it

The proposed advertisement's large scale, overtly modern internally illuminated digital appearance, elevated position, and regularly changing imagery would make it conspicuous and incongruous in the street scene, causing unacceptable harm to the visual amenity and character of the locality that cannot be justified by the modest benefits offered.

Plan policies cited: Policy CP3 (Chase Shaping – Design) of the Cannock Chase Local Plan (Part 1) (2014)

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