3 Elsdon Road, Gosforth, NEWCASTLE UPON TYNE, NE3 1HY

display of 2no non-illuminated sheet advertisement panels

Authority: Newcastle Upon Tyne City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Reed J

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area

What decided it

The proposed signage would be excessive in size, dominating the building's modest proportions and breaking the unaltered rhythm of the terraced properties, thereby causing unacceptable harm to the visual amenity and character of the area.

Framework references: 141

Plan policies cited: Policy CS15 of the Core Strategy and Urban Core Plan for Gateshead and Newcastle Upon Tyne 2010-2030 (2015), Policy DM20 of the Newcastle Upon Tyne Development and Allocation Plan 2015-2030 (2020)

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