Planning appeal decision
3 Elsdon Road, Gosforth, Newcastle Upon Tyne, NE3 1HY
Planning appeal 3350149 at 3 Elsdon Road, Gosforth, Newcastle Upon Tyne, NE3 1HY (Newcastle Upon Tyne City Council) was dismissed on 16 January 2025 by Inspector Reed J, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the visual amenity of the area.
display of 2no non-illuminated sheet advertisement panels
- Authority
- Newcastle Upon Tyne City Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Reed J
- Postcode
- NE3 1HY
Main issues, as the Inspector framed them
- The effect of the proposal on the visual amenity of the area
What decided it
The proposed signage would be excessive in size, dominating the building's modest proportions and breaking the unaltered rhythm of the terraced properties, thereby causing unacceptable harm to the visual amenity and character of the area.
What the Inspector cited
- Development plan policies
- Policy CS15 of the Core Strategy and Urban Core Plan for Gateshead and Newcastle Upon Tyne 2010-2030 (2015)Policy DM20 of the Newcastle Upon Tyne Development and Allocation Plan 2015-2030 (2020)
- National Planning Policy Framework
- Paragraph 141
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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