Great Barr Street, c/o Montague Street, Opposite Glover Street, Birmingham, B9 4AY

the replacement of 1 x existing 48-sheet poster board with a digital advertising screen (D-Poster) and the removal of the other existing 1 x 48-sheet poster board

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Householder developments
Inspector: Indermaur S

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area, including to the Warwick Bar Conservation Area

What decided it

The overall reduction in both the number and total scale of advertisements at the location, combined with appropriate conditions controlling illumination levels, outweighed the increased visual prominence of the digital display and preserved the conservation area character.

Plan policies cited: Policy TP12, Policy PG1, Design Principle 1 of the Birmingham Design Guide

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