GROUND FLOOR, 40 FLOODGATE STREET, DERITEND, BIRMINGHAM, B5 5SL

an illuminated digital fascia sign measuring 7.1 metres wide x 1.8 metres high

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Pipe C

Main issues, as the Inspector framed them

The effect of the advertisement on the amenity of the area

What decided it

The illuminated digital fascia sign would be detrimental to the amenity of the conservation area and an incongruous addition due to its scale, illumination and dynamic nature compared to the discrete, predominantly painted advertisements characteristic of the area.

Framework references: 212

Plan policies cited: Policy TP12 of the Birmingham Plan 2031

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