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Dismissed29 January 20253352177

Ground Floor, 40 Floodgate Street, Deritend, Birmingham, B5 5SL

Planning appeal 3352177 at Ground Floor, 40 Floodgate Street, Deritend, Birmingham, B5 5SL (Birmingham City Council) was dismissed on 29 January 2025 by Inspector Pipe C, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on the amenity of the area.

an illuminated digital fascia sign measuring 7.1 metres wide x 1.8 metres high

Authority
Birmingham City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Pipe C
Postcode
B5 5SL

Main issues, as the Inspector framed them

  • The effect of the advertisement on the amenity of the area

What decided it

The illuminated digital fascia sign would be detrimental to the amenity of the conservation area and an incongruous addition due to its scale, illumination and dynamic nature compared to the discrete, predominantly painted advertisements characteristic of the area.

What the Inspector cited

Development plan policies
Policy TP12 of the Birmingham Plan 2031
National Planning Policy Framework
Paragraph 212

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.