2-3 CLAPHAM COMMON SOUTH SIDE, LONDON, SW4 7AA

for the display of 1 x non illuminated temporary shroud advertisement

Authority: London Borough of Lambeth
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Dickson R

Main issues, as the Inspector framed them

The effect of the advertisement on the visual amenity of the area, with specific regard to Clapham Common Conservation Area, the setting of Clapham High Street Conservation Area and nearby Grade II listed buildings

What decided it

The large scale of the proposed advertisement would create an unduly prominent and discordant feature that would harm the character and appearance of the conservation area and the setting of nearby listed buildings, outweighing any claimed benefits.

Plan policies cited: Lambeth Advertising and Signage Document (2016), Policy Q2, Policy Q5, Policy Q17, Policy Q20, Policy Q22

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