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Dismissed3 January 20253352884

2-3 Clapham Common South Side, London, SW4 7AA

Planning appeal 3352884 at 2-3 Clapham Common South Side, London, SW4 7AA (London Borough of Lambeth) was dismissed on 3 January 2025 by Inspector Dickson R, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on the visual amenity of the area, with specific regard to Clapham Common Conservation Area, the setting of Clapham High Street Conservation Area and nearby Grade II listed buildings.

for the display of 1 x non illuminated temporary shroud advertisement

Authority
London Borough of Lambeth
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Dickson R
Postcode
SW4 7AA

Main issues, as the Inspector framed them

  • The effect of the advertisement on the visual amenity of the area, with specific regard to Clapham Common Conservation Area, the setting of Clapham High Street Conservation Area and nearby Grade II listed buildings

What decided it

The large scale of the proposed advertisement would create an unduly prominent and discordant feature that would harm the character and appearance of the conservation area and the setting of nearby listed buildings, outweighing any claimed benefits.

What the Inspector cited

Development plan policies
Lambeth Advertising and Signage Document (2016)Policy Q2Policy Q5Policy Q17Policy Q20Policy Q22

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.