Land known as to the east of 337 Whitechapel Road, and forming part of Cambridge Heath Road, London, E1 1BU

Retention of 2 x static externally illuminated HD 48 sheet panels display

Authority: London Borough of Tower Hamlets
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Gravett R

Main issues, as the Inspector framed them

The effect of the advertisements on amenity, including whether they would preserve or enhance the character or appearance of the Whitechapel Market Conservation Area

What decided it

The advertisement panels are unduly prominent and intrusive in the street scene, detracting from the character and appearance of the Whitechapel Market Conservation Area and failing to preserve important long views along Whitechapel Road.

Framework references: 141

Plan policies cited: Policy D.DH10

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