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Planning appeal decision

Dismissed11 February 20253357060

16-26 Sheen Lane, Mortlake, Richmond Upon Thames, SW14 8LW

Planning appeal 3357060 at 16-26 Sheen Lane, Mortlake, Richmond Upon Thames, SW14 8LW (Richmond Upon Thames London Borough Council) was dismissed on 11 February 2025 by Inspector Poole S, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on visual amenity.

the erection of a small format advertising digital advertising display

Authority
Richmond Upon Thames London Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Poole S
Postcode
SW14 8LW

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on visual amenity
  • Whether it would preserve or enhance the character or appearance of the Sheen Lane (Mortlake) Conservation Area

What decided it

The proposed digital advertisement display would be a highly conspicuous and incongruous element in views along Sheen Lane that would fail to preserve the character and appearance of the Conservation Area and would have an unacceptable effect on visual amenity.

The decision letter

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The authority’s record since 2016 · every decision in 2025

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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