16-26 Sheen Lane, Mortlake, Richmond Upon Thames, SW14 8LW

the erection of a small format advertising digital advertising display

Authority: Richmond Upon Thames London Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Poole S

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity
Whether it would preserve or enhance the character or appearance of the Sheen Lane (Mortlake) Conservation Area

What decided it

The proposed digital advertisement display would be a highly conspicuous and incongruous element in views along Sheen Lane that would fail to preserve the character and appearance of the Conservation Area and would have an unacceptable effect on visual amenity.

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