North Pole, 131 Greenwich High Road, Greenwich, London, SE10 8JA

display of 1 illuminated advertisement banner measuring 6m (height) 10m (width) set within a 1:1 façade replication shroud for a temporary period

Authority: Royal Borough of Greenwich
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Mansfield T

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity

What decided it

The temporary nature of the proposal combined with the 1:1 façade replication image, which would represent the architectural qualities of the host building during construction works, would result in limited overall harm to the conservation area when balanced against the alternative of a blank shroud.

Plan policies cited: Policy DH3, Policy DH(e), Policy DH(f), Policy D3, Policy D8, Policy HC1, Policy DH1, Policy DH(h)

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