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Allowed31 March 20253358521

Land at Whitmore Street, Hockley Roundabout, Birmingham, B18 5BB

Planning appeal 3358521 at Land at Whitmore Street, Hockley Roundabout, Birmingham, B18 5BB (Birmingham City Council) was allowed on 31 March 2025 by Inspector Greenwood L, by written representations. The main issue, as the Inspector framed it: The effects of the proposed signage on the visual amenity of the local area, including the local street scene and the settings of nearby listed buildings.

the removal of one externally illuminated 96-sheet advertisement (approximately 12m x 3m) followed by the erection of one internally illuminated D200 advertisement (approximately 6m x 3m)

Authority
Birmingham City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Greenwood L
Postcode
B18 5BB

Main issues, as the Inspector framed them

  • The effects of the proposed signage on the visual amenity of the local area, including the local street scene and the settings of nearby listed buildings
  • The effects of the proposed signage on highway safety

What decided it

The proposal would not harm visual amenity or highway safety when subject to appropriate conditions limiting static images, transitions, brightness, hours of operation and ensuring removal of the existing sign.

What the Inspector cited

Development plan policies
PG3TP12DM7DM14

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.