Land at Whitmore Street, Hockley Roundabout, Birmingham, B18 5BB

the removal of one externally illuminated 96-sheet advertisement (approximately 12m x 3m) followed by the erection of one internally illuminated D200 advertisement (approximately 6m x 3m)

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Greenwood L

Main issues, as the Inspector framed them

The effects of the proposed signage on the visual amenity of the local area, including the local street scene and the settings of nearby listed buildings
The effects of the proposed signage on highway safety

What decided it

The proposal would not harm visual amenity or highway safety when subject to appropriate conditions limiting static images, transitions, brightness, hours of operation and ensuring removal of the existing sign.

Plan policies cited: PG3, TP12, DM7, DM14

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