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Dismissed11 April 20253358545

New Covent Garden Flower Market, New Covent Road, Nine Elms, London, SW8 5EH

Planning appeal 3358545 at New Covent Garden Flower Market, New Covent Road, Nine Elms, London, SW8 5EH (London Borough of Wandsworth) was dismissed on 11 April 2025 by Inspector Redford R, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on public safety.

one LED digital advertisement display integrated into the frontage of the New Covent Garden Flower Market

Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Redford R
Postcode
SW8 5EH

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on public safety
  • The effect of the proposed advertisement on amenity

What decided it

The proposal would create an unacceptable risk to public safety by conflicting with and potentially distracting from traffic lights and signals at a busy junction, which cannot be mitigated by the proposed reduction in illumination levels.

What the Inspector cited

Development plan policies
LP9
National Planning Policy Framework
Paragraph 141

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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