Planning appeal decision
New Covent Garden Flower Market, New Covent Road, Nine Elms, London, SW8 5EH
Planning appeal 3358545 at New Covent Garden Flower Market, New Covent Road, Nine Elms, London, SW8 5EH (London Borough of Wandsworth) was dismissed on 11 April 2025 by Inspector Redford R, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on public safety.
one LED digital advertisement display integrated into the frontage of the New Covent Garden Flower Market
- Authority
- London Borough of Wandsworth
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Redford R
- Postcode
- SW8 5EH
Main issues, as the Inspector framed them
- The effect of the proposed advertisement on public safety
- The effect of the proposed advertisement on amenity
What decided it
The proposal would create an unacceptable risk to public safety by conflicting with and potentially distracting from traffic lights and signals at a busy junction, which cannot be mitigated by the proposed reduction in illumination levels.
What the Inspector cited
- Development plan policies
- LP9
- National Planning Policy Framework
- Paragraph 141
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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