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Planning appeal decision

Dismissed20 August 20253359779

400-406 Streatham High Road, London, SW16 6EX

Planning appeal 3359779 at 400-406 Streatham High Road, London, SW16 6EX (London Borough of Lambeth) was dismissed on 20 August 2025 by Inspector Reed J, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on amenity.

replacement of D48 digital display with a 5 x 7.5 m digital display

Authority
London Borough of Lambeth
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Reed J
Postcode
SW16 6EX

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on amenity

What decided it

The proposed advertisement would be significantly larger and more visually obtrusive than the existing display, resulting in harm to the amenity and character and appearance of the Streatham Common Conservation Area that cannot be justified by reference to existing advertisements or potential secondary benefits.

What the Inspector cited

Development plan policies
Policy Q2Policy Q5Policy Q17Policy Q22

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.