400-406 Streatham High Road, London, SW16 6EX

replacement of D48 digital display with a 5 x 7.5 m digital display

Authority: London Borough of Lambeth
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Reed J

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity

What decided it

The proposed advertisement would be significantly larger and more visually obtrusive than the existing display, resulting in harm to the amenity and character and appearance of the Streatham Common Conservation Area that cannot be justified by reference to existing advertisements or potential secondary benefits.

Plan policies cited: Policy Q2, Policy Q5, Policy Q17, Policy Q22

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