93 - 105 Saint James Boulevard, Newcastle upon Tyne, NE1 4BW

erection of 2no. new digital poster displays

Authority: Newcastle Upon Tyne City Council
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Armstrong N

Main issues, as the Inspector framed them

the effect of the proposed advertisements on the amenity of the area
the effect of the proposed advertisements on public safety

What decided it

The siting of large illuminated digital advertisements in a prominent gateway location at a complex, busy junction would cause both visual harm to amenity and unacceptable distraction to road users, increasing accident risk.

Framework references: 141

Plan policies cited: CS15, UC11, UC12, DM20, CS13, DM14

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