Planning appeal decision
Land at West End Club, Audley Road, Chippenham, SN14 0EP
Planning appeal 3359957 at Land at West End Club, Audley Road, Chippenham, SN14 0EP (Wiltshire Council) was dismissed on 5 June 2025 by Inspector Hughes S, by written representations. The main issue, as the Inspector framed it: the effects of the proposal on the visual amenity of the area, including its siting within the Chippenham Conservation Area.
a new single illuminated 48-sheet digital advertisement display
- Authority
- Wiltshire Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Hughes S
- Postcode
- SN14 0EP
Main issues, as the Inspector framed them
- the effects of the proposal on the visual amenity of the area, including its siting within the Chippenham Conservation Area
- the effects of the proposal on public safety
What decided it
The proposal would harm both visual amenity through its prominent and incongruous presence within the conservation area and public safety through distraction at a critical junction with pedestrian crossing.
What the Inspector cited
- Development plan policies
- CP57CP58TC4
- National Planning Policy Framework
- Paragraph 141
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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