Land Lying To The North Of Johnsonbrook Road, Dukinfield, SK16 5RZ

installation of 1no. digital display ("D -Poster")

Authority: Tameside Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Fern L

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the visual amenity of the surrounding area
the effect of the proposed advertisement on public safety

What decided it

The proposed large digital advertisement would harm the visual amenity of a predominantly residential area by introducing an incongruous and overly dominant commercial feature that would over-commercialise the locality.

Framework references: 141

Plan policies cited: Policy C1 of the Tameside Unitary Development Plan (2004)

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