119 Holyhead Road, Birmingham B21 0HH, Birmingham, B21 0HH

the display of 1no. internally illuminated fascia sign

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Bradford F

Main issues, as the Inspector framed them

The effect of the proposal on visual amenity

What decided it

The proposed advertisement would partially obscure distinctive architectural features and disrupt the visual uniformity of the parade, creating visual clutter and harm to amenity that conflicts with development plan policies.

Plan policies cited: Policy PG3 (Place making), Policy DM7 (Advertisements)

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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