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Planning appeal decision

Dismissed15 September 20253364386

3 Pavilion Parade, Brighton, BN2 1RA

a new single illuminated 48-sheet digital advertisement display

Authority
Brighton and Hove City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Bayliss G

Main issues, as the Inspector framed them

  • The effect of the proposal on the visual amenity of the area with particular regard to designated heritage assets
  • The effect of the proposal on public safety

What decided it

The proposal would cause significant harm to heritage assets and the conservation area through its dominant and garish appearance, and would create an unacceptable public safety risk by potentially obscuring traffic signals at a busy junction.

Plan policies cited: CP12, CP15, DM20, DM24, DM26, DM40, DM33

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every other appeal around it, with the full reasoning summary, the letter held on file, and the case law it applies.