64 New Street, Birmingham, B2 4DU

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Somers J

Main issues, as the Inspector framed them

The effect of the proposed advertisement upon the amenity of the area

What decided it

The internally illuminated fascia and hanging signs are architecturally inauthentic, bulky in appearance, and fail to respect the traditional Victorian shopfront character and symmetry of the conservation area and listed building setting, causing material harm to amenity.

Framework references: 141

Plan policies cited: Policy PG3, Policy DM7

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