150 Mile End Rd, Stepney Green, London, E1 4UW

internally illuminated built up letters - Advert 1 & 4; internally illuminated projecting sign - Advert 5; digital printed window vinyl graphic - Advert 2 & 3

Authority: London Borough of Tower Hamlets
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Dade E

Main issues, as the Inspector framed them

The effect of the proposal on the amenity of the Stepney Green Conservation Area

What decided it

The window vinyl advertisements would harm the amenity and character of the Stepney Green Conservation Area by adding visual clutter and preventing active frontage at a visually prominent corner location, contrary to statutory duties under the Planning (Listed Buildings and Conservation Areas) Act 1990 and local plan policies.

Plan policies cited: Policy D.DH10, Policy S.DH3, Policy S.DH1, Policy D.DH2

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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