Esso Petrol Station, 37A Shooters Hill Road, Blackheath, Greenwich, SE3 7HS

Planning appeal 3368568 at Esso Petrol Station, 37A Shooters Hill Road, Blackheath, Greenwich, SE3 7HS (Royal Borough of Greenwich) was dismissed on 3 November 2025 by Inspector Wallace P, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on amenity, having regard to its siting in the conservation area and close to a listed building.

1no D6 (digital advertisement) screen

Authority: Royal Borough of Greenwich
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Wallace P
Postcode: SE3 7HS

Main issues, as the Inspector framed them

The effect of the advertisement on amenity, having regard to its siting in the conservation area and close to a listed building

What decided it

The animated and illuminated nature of the proposed digital display would harm the character and appearance of the conservation area and diminish appreciation of the listed building's special interest through its effect on setting.

What the Inspector cited

Development plan policies: Policy HC1 of the London Plan (2021)Policy DH1 of the Royal Greenwich Local Plan: Core Strategy with Detailed Policies (2014)Policy DH3 of the Royal Greenwich Local Plan: Core Strategy with Detailed Policies (2014)Policy DH(f) of the Royal Greenwich Local Plan: Core Strategy with Detailed Policies (2014)Policy DH(h) of the Royal Greenwich Local Plan: Core Strategy with Detailed Policies (2014)Policy DH(i) of the Royal Greenwich Local Plan: Core Strategy with Detailed Policies (2014)

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The authority’s record since 2016 · every decision in 2025

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.