Esso Petrol Station, 37A Shooters Hill Road, Blackheath, Greenwich, SE3 7HS

1no D6 (digital advertisement) screen

Authority: Royal Borough of Greenwich
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Wallace P

Main issues, as the Inspector framed them

The effect of the advertisement on amenity, having regard to its siting in the conservation area and close to a listed building

What decided it

The animated and illuminated nature of the proposed digital display would harm the character and appearance of the conservation area and diminish appreciation of the listed building's special interest through its effect on setting.

Plan policies cited: Policy HC1 of the London Plan (2021), Policy DH1 of the Royal Greenwich Local Plan: Core Strategy with Detailed Policies (2014), Policy DH3 of the Royal Greenwich Local Plan: Core Strategy with Detailed Policies (2014), Policy DH(f) of the Royal Greenwich Local Plan: Core Strategy with Detailed Policies (2014), Policy DH(h) of the Royal Greenwich Local Plan: Core Strategy with Detailed Policies (2014), Policy DH(i) of the Royal Greenwich Local Plan: Core Strategy with Detailed Policies (2014)

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

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