Planning appeal decision
Pavement Outside Sainsburys, 263 New Cross Road, London, SE14 5PL
Planning appeal 3369098 at Pavement Outside Sainsburys, 263 New Cross Road, London, SE14 5PL (London Borough of Lewisham) was allowed on 2 December 2025 by Inspector Lawrence R, by written representations. The main issue, as the Inspector framed it: effect of the smart hub and advertisement displays on visual amenity.
installation of "Pulse Smart Hub" with integrated digital screens
- Authority
- London Borough of Lewisham
- Appeal type
- minor · Planning Appeal
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Lawrence R
- Postcode
- SE14 5PL
Main issues, as the Inspector framed them
- effect of the smart hub and advertisement displays on visual amenity
- effect of the smart hub and advertisement displays on public safety
What decided it
The smart hub's appropriate scale, contemporary design, consolidation of multiple functions, and positioning within an existing street furniture corridor on a wide pavement that maintains safe pedestrian movement and bus operations, combined with compliance with development plan policies on design quality and highway safety.
What the Inspector cited
- Development plan policies
- London Plan Policy T2London Plan Policy T4London Plan Policy D8Local Plan Policy QD2Local Plan Policy QD12Local Plan Policy TR1Local Plan Policy TR3Local Plan Policy QD3
- National Planning Policy Framework
- Paragraph 57
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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