Existing Advertising Hoarding at Junction of Hellesdon Hall Road and Sweet Briar, Norwich, NR6 5BD

the replacement of the existing 96 sheet paper advert by a 96 sheet size digital poster

Authority: Norwich City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Reed D

Main issues, as the Inspector framed them

The effect of the proposed advertisement on highway safety

What decided it

The regularly changing digital advertisement would distract drivers and pedestrians at a traffic light-controlled junction with an accident record, creating a highway safety danger in conflict with the objectives of the advertisement regulations.

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