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Planning appeal decision

Dismissed6 February 20263369578

Existing Advertising Hoarding at Junction of Hellesdon Hall Road and Sweet Briar, Norwich, NR6 5BD

Planning appeal 3369578 at Existing Advertising Hoarding at Junction of Hellesdon Hall Road and Sweet Briar, Norwich, NR6 5BD (Norwich City Council) was dismissed on 6 February 2026 by Inspector Reed D, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on highway safety.

the replacement of the existing 96 sheet paper advert by a 96 sheet size digital poster

Authority
Norwich City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Reed D
Postcode
NR6 5BD

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on highway safety

What decided it

The regularly changing digital advertisement would distract drivers and pedestrians at a traffic light-controlled junction with an accident record, creating a highway safety danger in conflict with the objectives of the advertisement regulations.

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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