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Allowed4 December 20253373085

Hillside, Outside No.50 Reggie's, London, NW10 8LY

Planning appeal 3373085 at Hillside, Outside No.50 Reggie's, London, NW10 8LY (London Borough of Brent) was allowed on 4 December 2025 by Inspector Hunter A, by written representations. The main issue, as the Inspector framed it: The effect of the proposed development on highway safety.

two digital 75-inch LCD display screens, one on each side of the Street Hub unit

Authority
London Borough of Brent
Appeal type
advert · Advertisement Appeal
Procedure
Written Representations
Development
utilities-energy · Other minor developments
Inspector
Hunter A
Postcode
NW10 8LY

Main issues, as the Inspector framed them

  • The effect of the proposed development on highway safety
  • The effect of the proposed development on the character and appearance of the area

What decided it

The Inspector's site observations and assessment that the hub's limited size, scale, and high-quality appearance would not cause unacceptable harm to highway safety, pedestrian safety, or the character and appearance of the area, and would comply with relevant development plan policies and the Framework.

What the Inspector cited

Development plan policies
The London Plan Policy D8The London Plan Policy T2Brent Local Plan Policy DMP1Brent Local Plan Policy BD1Brent Supplementary Planning Document 1 – Brent Design Guide Principle 2Brent Supplementary Planning Guidance 8 – Advertisements B1
National Planning Policy Framework
Paragraph 117Paragraph 135

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in London Borough of Brent

The authority’s record since 2016 · every decision in 2025

  1. Dismissed29 October 20266011176
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  2. Allowed22 October 20266011738
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  3. Allowed9 October 20266010212
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  4. Dismissed6 October 20266013509
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  5. Allowed1 October 20266011602
    28A Ridley Road, London, NW10 5UA

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.