49-51 Holloway Head, BIRMINGHAM, B1 1QP

display of one illuminated fascia sign

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Marshall E

Main issues, as the Inspector framed them

The impact of the proposal upon the character and visual amenity of the surrounding area

What decided it

The contextual setting of the site within a busy, mixed-use area with existing illuminated signage and street lighting of comparable scale meant the proposal would not result in unacceptable visual clutter or domination, and would be appropriate to the character of the area.

Framework references: 141

Plan policies cited: Policy PG3, Policy DM2, Policy DM7, Birmingham Design City Note SS-6

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The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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