Petrol Filling Station, 63-69 Sternhold Avenue , Streatham, London, SW2 4PB

an illuminated small format advertising display

Authority: London Borough of Lambeth
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Storey P

Main issues, as the Inspector framed them

Whether the proposed advertisement would have an acceptable effect on visual amenity, including whether it would preserve or enhance the character or appearance of the Conservation Areas

What decided it

The discrete siting and modest scale of the display, combined with the already established commercial character of the petrol filling station, would preserve the character and appearance of both nearby conservation areas and cause no harm to visual amenity.

Framework references: 141

Plan policies cited: Policy Q17, Policy Q2

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- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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