Land off the roundabout to the south of Skimpot Road, Luton, LU4 0JD

replacement of paper and paste advertisement display board with digital advertisement display board

Authority: Central Bedfordshire
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Bennett T

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area
Public safety

What decided it

The replacement digital advertisement, being significantly smaller than the existing billboard and subject to conditions controlling luminance and image transitions, would not have an adverse effect on visual amenity or public safety.

Plan policies cited: Policy T2, Policy HQ1

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