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Planning appeal decision

Dismissed20 March 20263376172

Browns Restaurant, Unit A, 18 Hertsmere Road, LONDON, E14 4AY

display of 2x halo illuminated fascia signs, 1x premium style halo illuminated letters, 10x vinyl logos internally applied,1x new menu case free standing and 1x poster a board free standing

Authority
London Borough of Tower Hamlets
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Sabu R

Main issues, as the Inspector framed them

  • The effect of the proposal on visual amenity

What decided it

The premium style halo illuminated letters mounted on the pergola at high level would detract from the historic character of the Grade I listed building and the character and appearance of the West India Dock Conservation Area, thereby harming visual amenity.

Plan policies cited: Policy D4, Policy HC1, Policy S.DH1, Policy D.DH2, Policy S.DH3, Policy D.DH10

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every other appeal around it, with the full reasoning summary, the letter held on file, and the case law it applies.