45 Electric Avenue, London, SW9 8JP

the display of 1 externally illuminated shroud advertisement (6.5m wide x 6.8m high) for a temporary period between 02.02.2026 and 29.06.2026

Authority: London Borough of Lambeth
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hunter A

Main issues, as the Inspector framed them

The effect of the advertisement on amenity with particular regard to its effect on the character and appearance of the area, and the living conditions of neighbouring occupiers

What decided it

The proposed advertisement would introduce a wholly dominant and discordant form of advertising at an elevated, prominent location that would significantly harm the visual amenity of the conservation area and the non-designated heritage asset, contrary to statutory duties and development plan policies.

Framework references: 141, 212, 135

Plan policies cited: Policy HC1 of The London Plan, Policy Q2 of the Lambeth Local Plan 2020–2035, Policy Q17 of the Lambeth Local Plan 2020–2035, Policy Q22 of the Lambeth Local Plan 2020–2035, Policy Q23 of the Lambeth Local Plan 2020–2035

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

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