45 Electric Avenue, London, SW9 8JP

Planning appeal 3376488 at 45 Electric Avenue, London, SW9 8JP (London Borough of Lambeth) was dismissed on 17 February 2026 by Inspector Hunter A, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on amenity with particular regard to its effect on the character and appearance of the area, and the living conditions of neighbouring occupiers.

the display of 1 externally illuminated shroud advertisement (6.5m wide x 6.8m high) for a temporary period between 02.02.2026 and 29.06.2026

Authority: London Borough of Lambeth
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hunter A
Postcode: SW9 8JP

Main issues, as the Inspector framed them

The effect of the advertisement on amenity with particular regard to its effect on the character and appearance of the area, and the living conditions of neighbouring occupiers

What decided it

The proposed advertisement would introduce a wholly dominant and discordant form of advertising at an elevated, prominent location that would significantly harm the visual amenity of the conservation area and the non-designated heritage asset, contrary to statutory duties and development plan policies.

What the Inspector cited

Development plan policies: Policy HC1 of The London PlanPolicy Q2 of the Lambeth Local Plan 2020–2035Policy Q17 of the Lambeth Local Plan 2020–2035Policy Q22 of the Lambeth Local Plan 2020–2035Policy Q23 of the Lambeth Local Plan 2020–2035
National Planning Policy Framework: Paragraph 141Paragraph 212Paragraph 135

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.