Pavement OS Pico, 74 Albert Embankment, LONDON, SE1 7TL

replacement and updating of a communication apparatus comprising an open access call box and advertisement display

Authority: London Borough of Lambeth
Appeal type: minor · Planning Appeal
Procedure: Written Representations
Development: telecoms · Other minor developments
Inspector: Livingstone C

Main issues, as the Inspector framed them

the effect of the proposal on the character and appearance of the area, including the Albert Embankment Conservation Area and the approach to the Westminster World Heritage Site

What decided it

The illuminated digital advertisement display would introduce an incongruous and eye-catching element that would harm the significance of the Conservation Area and distract from the approaches to the World Heritage Site, and the public benefits of improved digital infrastructure do not outweigh this heritage harm.

Framework references: 119, 215

Plan policies cited: Policy Q5, Policy Q19, Policy Q22, Policy Q7

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