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Planning appeal decision

Allowed19 October 20266002958

Pavement O/S 201 Broad Street, Reading, RG1 7QA

Planning appeal 6002958 at Pavement O/S 201 Broad Street, Reading, RG1 7QA (Reading Borough Council) was allowed on 19 October 2026, by written representations. The main issue, as the Inspector framed it: the effect of the proposed development on the character and appearance of the area.

the installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD advert screens, and associated BT Phone Kiosk removal

Authority
Reading Borough Council
Appeal type
advert · Commercial advertisement
Procedure
Written
Development
advertisement
Postcode
RG1 7QA

Main issues, as the Inspector framed them

  • the effect of the proposed development on the character and appearance of the area
  • the effect of the proposed development on pedestrian safety and movement
  • the effect of the proposed development on crime and public safety
  • the effect of the proposed advertisement on visual amenity
  • the effect of the proposed advertisement on pedestrian safety and movement
  • the effect of the proposed advertisement on crime and public safety

What decided it

The Inspector found no substantive evidence that the proposals would harm character and appearance, pedestrian safety, or public safety, and that they would accord with the development plan as a whole.

What the Inspector cited

Development plan policies
Policy OU3Policy OU4Policy CC7Policy CC8Reading Borough Local Plan, adopted 2019
National Planning Policy Framework
Policy CO1Policy DP3Policy TR3Policy TR4

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Reading Borough Council

The authority’s record since 2016 · every decision in 2026

  1. Allowed19 October 20266002957
    Pavement O/S 201 Broad Street, Reading, RG1 7QA
  2. Dismissed19 October 20266002956
    Pavement O/S The Range,, Vastern Road,, Reading, RG1 8AL
  3. Dismissed19 October 20266002955
    Pavement O/S The Range,, Vastern Road,, Reading, RG1 8AL
  4. Dismissed4 September 20266002961
    Pavement O/S 5 The Triangle, Tilehurst, Reading, RG30 4RN
  5. Dismissed4 September 20266002960
    Pavement O/S 5 The Triangle, Tilehurst, Reading, RG30 4RN

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.