Bus Shelter, Pavement Outside Clapham High Street, LONDON, SW4 7DB

internal illuminated sequential advertisement capable of static and dynamic content display with automatic rotation of images

Authority: London Borough of Lambeth
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: SW4 7DB

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity, including its effect on the significance of the Clapham High Street Conservation Area

What decided it

The overtly modern digital form of the proposed screen would appear visually at odds with the traditional materials and detailing of the street scene in such proximity to the conservation area, to the detriment of visual amenity.

Plan policies cited: Policy Q2, Policy Q5, Policy Q6, Policy Q17, Policy Q22

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