Bus Shelter, Pavement Outside 17 Clapham High Street, LONDON, SW4 7TS

internal illuminated sequential advertisement capable of static and dynamic content display with automatic rotation of images

Authority: London Borough of Lambeth
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: SW4 7TS

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity, including its effect on the significance of the Clapham Road Conservation Area

What decided it

The proposed digital advertisement's overtly modern form would appear visually incongruous with the traditional character of the conservation area setting and would cause harmful effects on visual amenity that cannot be adequately mitigated by conditions.

Plan policies cited: Policy Q2, Policy Q5, Policy Q6, Policy Q17, Policy Q22

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- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
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