The Friary, North Street, Guildford, GU1 4YT

Authority: Guildford Borough Council
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: GU1 4YT

Main issues, as the Inspector framed them

The effect of the proposed advertisements on the amenity of the area

What decided it

The digital screen's scale, elevated position and moving imagery would create a dominating, incongruous and visually competing presence that would unacceptably harm the visual amenity of the area and detract from the setting of designated heritage assets.

Framework references: 212, 213, 214, 215

Plan policies cited: Policy D10

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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