Existing advertisement station junction of Melton Road & Doncaster Road, LEICESTER, LE4 6JD

freestanding single sided 48 sheet illuminated advert to replace existing panel

Authority: Leicester City Council
Appeal type: commercial · Commercial Appeals Service (Adverts)
Procedure: Written Representations
Development: advertisement · Householder developments
Inspector: Snow R

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity
The effect of the proposed advertisement on public safety

What decided it

The proposal would cause unacceptable harm to both the amenity of the Melton Road street scene and the setting of the adjacent heritage asset, and would distract drivers at a busy junction, thereby harming public safety.

Plan policies cited: Policy C03 of the Leicester City Core Strategy (2014), Policy CS14 of the Leicester City Core Strategy, Emerging Policy HE01 of the Leicester Local Plan, Emerging Policy DQP09 of the Leicester Local Plan, Emerging Policy DQP10 of the Leicester Local Plan

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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