Land at,, Abbeydale Road, Sheffield, S7 1FQ

1no. Single Sided 48-sheet internally illuminated sequential advertisement display

Authority: Sheffield City Council
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: S7 1FQ

Main issues, as the Inspector framed them

The effect of the proposed digital advertisement on the amenity of the area

What decided it

The internal illumination combined with the large scale of the proposed digital advertisement would be disproportionately obtrusive and harmful to the visual amenity of the streetscene, which is characterised by modest mixed townscape with small-scale built form.

Framework references: 141

Plan policies cited: BE13(b)

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