457-461 Brixton Road, LONDON, SW9 8HH

a temporary decorative scaffold shroud wrap containing a printed 1:1 image of the building façade with an insert advertisement area measuring 12 x 7.5 metres

Authority: London Borough of Lambeth
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: SW9 8HH

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity, having regard to heritage assets including the Brixton Conservation Area and the adjacent grade II listed building, Reliance Arcade

What decided it

The shroud advertisement would harm the character and appearance of the conservation area by appearing dominant and out of scale, and without satisfactorily secured façade refurbishment works and a clear programme, the proposal conflicts with Policy Q17 and the Council's Advertising and Signage Guidance.

Plan policies cited: Policy Q2, Policy Q17, Policy Q22, Policy Q23, Policy HC1 of the London Plan

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