Seven Dials Playhouse, 2 Tower Street, London, WC2H 9NP

the replacement of existing LED Digital Advertisement with a new LED Digital Advertisement

Authority: London Borough of Camden
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: WC2H 9NP

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity

What decided it

The proposed advertisement would be significantly larger than existing advertisements in the conservation area and would appear unduly prominent in the street scene, causing harm to the character and appearance of the Seven Dials (Covent Garden) Conservation Area that cannot be adequately mitigated by the offered conditions.

Plan policies cited: Policy D4 of the Camden Local Plan (adopted 2017)

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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